As a small-business owner, you know that every detail matters to prospects, and you can’t be everywhere at once. Bringing a contract writer onto the team can help elevate your business voice to new levels. So what do freelance writers really bring to the buffet of business services? Here’s how your business can advance when you contract with a freelance writer.
Free up time
As a busy business owner, your time is valuable. You’re already thinking deep thoughts about your sales funnel, but the time investment seems daunting when you contemplate taking on content creation yourself.
You know when to outsource, when to hire a bookkeeper, when to find a handyman, or when to get an assistant. Working with a writer is no different. Outsourcing the content creation side of your business just makes good sense when you’re looking for new ways to free up more minutes in your day. And the more time you have to focus on growth, the more you can help your business achieve.
Save Money
You have to spend money to make money—it’s a cliché for a reason. It may seem counterintuitive, but when you make the investment in quality writing, you can save a lot of money in the long run. By doing it right the first time, you’re saving the time and hassle of rebranding or rewriting content later. And that’s before you even take into account the new business that a quality web presence can bring in.
Draw new customers
Amp up your content marketing game when you contract with a freelance writer. When prospective customers come to your site, what are they thinking? What do they wonder about your services or product, and what questions keep them from hitting “book” or “buy”? The content on your site—whether it’s a blog or your web copy—is the opportunity for your company to speak for itself, without being filtered through a booking agent, tourism board listing, or journalist.
This is your time to shine and speak to your customer base about why your offerings are the standout in the industry. It’s all about building trust, since you want to capture the authenticity of your business and what it stands for, offering it up in a way that resonates with the reader.
Polish your brand identity
Having an outside perspective on your branding can help you nail down your buyer personas, brand identity, and voice into a professional yet personal whole. That cohesive style between your social media, blog, web content and what your business stands for can all contribute to new prospects’ first impression of you. Getting that locked down puts your best segment forward, helping promote your brand identity and establish a rapport with your base.
Gain the benefit of niche experience
You’re not just saving the time it would take to write your own content. You’re also saving the time of the years of experience it takes to learn how to craft artful sentences, incorporate SEO best practices, and know where and when to use an Oxford comma. They also know the industry, just like you do, and can offer a different perspective on what other brands are doing, what’s working and what isn’t.
To get a customized look at how a freelance writer can help your business grow, set up a free consulting call.